|
Prenatal advice via texts
|
|
In keeping with its reputation as the First State, Delaware took first place in a state enrollment contest for text4baby, a free text-messaging service from the National Healthy Mothers Healthy Babies Coalition that provides prenatal advice and healthy lifestyle tips to expectant mothers and fathers.
|
|
Sprint Becomes First U.S. Carrier to Launch Wireless Emergency Alerts on its Mobile Network
|
|
OVERLAND PARK, Kan., Nov 15, 2011 (BUSINESS WIRE) -- Marks another milestone in delivering critical and reliable communication services to consumers during crisis situations by becoming the first U.S. carrier to offer Wireless Emergency Alerts on its mobile network.
Wireless Emergency Alerts allow the Federal Emergency Management Agency (FEMA) to accept and deliver warning messag
Read more..
|
|
University of Iowa issues alert over threat report
|
Times staff
| Posted: Monday, November 14, 2011
UPDATED: IOWA CITY
The University of Iowa issued an alert, warning students to stay in their rooms aft Read more..
|
|
Three Approaches to mHealth
|
Three Approaches to mHealth
There are more wireless devices being used in the U.S. than there are people (CTIA, 2011)! Over 50% of U.S. adults are using wireless devices, such as cell phones, to access the internet, with 78% o
Read more..
|
|
Walgreens Prescription Refill Text Alerts
|
|
DEERFIELD, Ill., Oct 06, 2011 (BUSINESS WIRE) -- Text messaging has become the most popular form of communication for mobile users in the U.S., and now Walgreens WAG -1.96% Read more..
|
|
Mobile Marketing Firms Leverage Obama Campaign
|
Mobile Marketing Firms Leverage Obama Campaign To Win More Business
Several of the mobile ad-technology companies that powered campaigns for Barack Obama are now using his success as a way to sell others on using new technology to reach a targeted audience, according to the WSJ. On the night
Read more..
|
|
JCPenney mobile store for holiday sale
|
JCPenney uses mobile to push customers in store for holiday sale.
JCPenney uses mobile to push customers in store for Sign up for a wake-up call
J. C. Penney Company Inc. is using mobile to help customers beat the rush at its biggest After Christmas sale ever.
The retailer’s stores will open 5:30 a.m. – the earliest op
Read more..
|
|
Sam’s Club mobile app
|
Sam’s Club to extend life of first mobile app
Happy holidays
Sam’s Club, a warehouse club chain owned by Walmart Stores Inc., will continue to keep its Gifter Stress Lifter mobile application up and running after the holidays.
The iPhone application was designed to find personalized ideas for friends, family or colleagues on the S
Read more..
|
|
Fanta
|
Coca-Cola makes mobile push for Fanta
Making a racket on mobile.
Coca-Cola Europe will target tech-savvy consumers mostly in their 20s with two new mobile applications created to push its Fanta soft drink.
The applications will launch across Europe starting late January, supported by print and online ads, on-pack promotions, point-of-sale mat
Read more..
|
|
Model site
|
Fashion brand Stella McCartney enters mobile with holiday campaign
Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney’s first stab at mobile ma
Read more..
|
|
Sprint measures mobile usage, spending trends
|
Sprint measures mobile usage, spending trends
The number of mobile phones is going up
One-third of respondents to a Sprint survey say they are using their mobile phones to shop this holiday season.
Sprint has released the findings of the Sprint Survey on Mobile Value, which evaluated
Read more..
|
|
Coca-Cola
|
Coca-Cola
In an effort that can be emulated in the United States by other brands, soft drinks giant Coca-Cola Co. is running a new mobile marketing campaign in Germany that incorporates its signature Coca-Cola Christmas song.
Coca-Cola is offering its Coca-Cola Christmas song as a free ringback tone to subscribers of wireless carriers T-Mobile
Read more..
|
|
Reebok
|
Reebok breaks mobile social networking campaign
64 percent of respondents said they have bumped in Reebok jumps into mobile social networking
Reebok has launched a mobile social networking campaign to promote its Freestyle Hi model by letting targeted consumers interact with the shoe design.
The campaign is running on Gofresh GmbH
Read more..
|
|
Ford launches 3D mobile campaign
|
The new Ford Ka
Ford of Europe this week launched its first 3D interactive mobile marketing campaign for its new Ford Ka model.
The automaker tapped marketing services agency Wunderman, London, to use augmented reality for the new Ford Ka to engage new young drivers via mobile and influence their choice of car—a first for Ford and a first for
Read more..
|
|
Orbitz runs James Bond mobile promo
|
Orbitz expands mobile features, runs James Bond pr
M's name is ... Mobile
Online travel service Orbitz Worldwide has struck a partnership with the makers of the upcoming James Bond movie, "Quantum of Solace," as part of a renewed emphasis on mobile.
The Orbitz.com service has allied with the producers of the new 007 film to give travelers s
Read more..
|
|
Starwood Hotels goes mobile
|
Starwood Hotels goes mobile
Starwood Hotels & Resorts has gone mobile to extend the value of its online services to business travelers who are Preferred Starwood Guests.
SPG Mobile, powered by Usablenet, is a mobile site that lets Starwood Preferred Guest members find and book hotel reservations by destination or hotel directory, manage
Read more..
|
|
Sunglass Hut launches mobile campaign
|
Sunglass Hut runs campaign with MMS, mobile coupon
Look famous, upload your pic, get a mobile coupon
Sunglass retailer Sunglass Hut launched a campaign in Australia that uses mobile coupons to drive traffic in-store.
The company tapped 5th Finger and digital agency Newgency/Moon to create an online destination where consumers coul
Read more..
|
|
Mid West retail uses mobile
|
Midwest retail giant uses mobile to help consumers save
Midwest retail giant Meijer Super Center has launched an iPhone Web application called Meijer Mealbox, to help consumers save money during the current economic crisis.
Meijer tapped widget-based advertising network Qponix to develop the Meijer Mealbox web application. Meijer Mealbox helps consumers
Read more..
|
|
Fleming's mobile site
|
Fleming’s mobile site
Fleming’s Prime Steakhouse & Prime Bar hopes that its new mobile presence will drive consumers into its restaurants.
The national restaurant chain is using Where 2 Get It Inc. to develop its new mobile site at Fleming's 100 is the restaurant’s list of 100 wines served by the glass, which will now be avail
Read more..
|
|
JCPenney goes mobile
|
JCPenney adds mobile to holiday marketing mix
Department store chain J. C. Penney Company Inc. has launched an integrated marketing campaign and mobile just happens to be one of the components.
The campaign highlights JCPenney’s affordable gift assortment and invites customers to celebrate in the joy of giving this holid
Read more..
|
|
Vino Dinner goes mobile
|
Vino For Dinner goes mobile
Vino for dinner a wine and dinner pairing Web site is extending its reach with a new iPhone application for consumers on-the-go.
The application is meant to help everyday citizens become wine connoisseurs even if they are on a budget. Users will never have to deal with a snooty wine clerk while shopping for an inexpensive bot
Read more..
|
|
Red Cross
|
Red Cross attracts $190K in pledges via Text 2HELP program
Push red at the Republican convention
Mobile subscribers pledged more than $190,000 since September to the American Red Cross through its text messaging program.
Revived this time to help victims of Hurricanes Gustav and Ike, the recent Red Cross’ Te
Read more..
|
|
Mobile Marketing
|
Mobile marketing
Too often, mobile industry executives will say that the marketing potential of mobile reminds them of the early Internet days.
Next, these mobile executives will break out boilerplate Internet metrics to measure marketing success in the mobile space. They will apply Internet-centric marketing metrics such as page views, unique
Read more..
|
|
Guinness taps
|
Guinness taps mobile for pint campaign
Irish brewer Guinness has launched The Great Guinness Pint Contest, an interactive mobile program meant to engage consumers with the brand.
The program asks consumers at participating businesses to rate their pint of Guinness via their mobile phone. Each time consumers rate their pint they are entered into a
Read more..
|
|
Walmart Mobile Alerts
|
Mickey Alam Khan reported today in Mobile Marketer that Wal-Mart Stores Inc., the world’s largest retailer, is taking its cost-savings message to another interactive channel with the launch of its Walmart Holiday Mobile Alerts program.The mobile effort, introduced without fanfare, targets shoppers with the promise to deliver them early news of bargains in-store or online at
Read more..
|
|
Pizza - Papa John
|
Mickey Alam Khan reported today in Mobile Marketer that pizza chain Papa John's International Inc. has hit a milestone - $1 million in revenues from mobile web sales with just six months of offering the capability.
While mobile web sales pales in comparison to their online sales (which according to the article topped $1 billion this year, up Read more..
|
