Mobile marketing,Opt-in SMS (
Shortcode Message Service) campaigns, in which a consumer provides a business with his or her cell phone number in exchange for special offers or alerts delivered via text message, is one option. For example, a cosmetics retailer on eBay may send
SMS alerts to customers, reminding them when it's time to reorder and

offering a 15 percent discount coupon if they buy now.
Ads designed specifically for mobile Web pages are another form of mobile marketing and can be used to drive traffic to your brick-and-mortar business.
In a
mobile Web campaign, a consumer using Google on a cell phone to locate athletic equipment may find among the search results an ad for a nearby sporting goods store.
The consumer could click on the ad for more information or to call the store. One reason why the mobile marketing trend is gaining traction is that its growth potential is enormous. There are currently over 2.8 billion mobile phone subscribers