Mobile Marketing To Boost Your Business

Mobile marketing,Opt-in SMS (Shortcode Message Service) campaigns, in which a consumer provides a business with his or her cell phone number in exchange for special offers or alerts delivered via text message, is one option. For example, a cosmetics retailer on eBay may send SMS alerts to customers, reminding them when it's time to reorder andMobile Marketing To Boost Your Business offering a 15 percent discount coupon if they buy now.

Ads designed specifically for mobile Web pages are another form of mobile marketing and can be used to drive traffic to your brick-and-mortar business.

In a mobile Web campaign, a consumer using Google on a cell phone to locate athletic equipment may find among the search results an ad for a nearby sporting goods store.
The consumer could click on the ad for more information or to call the store. One reason why the mobile marketing trend is gaining traction is that its growth potential is enormous. There are currently over 2.8 billion mobile phone subscribers

The Potential of Mobile Marketing
Though still primarily used by large corporations, mobile marketing is increasingly attracting interest from small e-tailers and retailers, said Strother. "The mobile phone is a very personal device. People take it with them everywhere they go — especially people 35 and under. So you can easily develop a one-to-one relationship with your customers through their mobile phones." Messages sent to a mobile phone are much more likely to be read than e-mail sent to a PC, which may get routed to a spam folder, Strother adds.The result: Mobile marketing can be more effective than other forms of marketing. Because mobile campaigns are highly targeted and opt-in, Gold said consumers typically redeem 5 to 20 percent of coupons delivered to their cell phones, compared to only 1 to 3 percent of coupons received through direct mail or e-mail.

Mobile marketing also helps e-tailers gather valuable data, such as cell phone numbers, on consumers who are interested in their products or services. "Once you get your customers to opt in (to receive an offer or alert via text message), you can capture them in your database and use that information later for loyalty marketing and customer retention," Gold said. In addition, he said mobile marketing can help you generate buzz about your products or services. And your offers reach consumers while they're actively shopping or socializing — instead of when they're at home or at work.

campaigns can be quickly launched, however, sometimes within a day. More expensive campaigns take more time to launch but allow you to specify the sites where your ad will be displayed.


Mobile marketing campaigns
Tap into our two-way SMS Developer API to quickly launch your own Mobile marketing applications.
TxtImpact employs a feature-rich, Web-based administrative tool to give businesses the ability to launch, manage and track their own mobile marketing campaigns
 


 

 

  

 

 

 

 

 

  

 

 

 

 
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