SMS marketing Blog

If you haven’t integrated an SMS marketing strategy into your business, you don’t know what you’re missing. Mobile text message marketing is growing faster than any other advertising medium to date. The uses of mobile devices have grown tremendously over the past few years. It has gotten to the point were ever household has at least one mobile device with SMS capability. Consumers are using their mobile device all day every day to check their text messages and emails. Text message...

The common adage, “Out with the old and in with the new” definitely rings true for SMS message marketing in 2013. This has been a year of significant changes in regulations and procedures for mobile marketers who use texts as part of their efforts. Unfortunately, many marketers have employed illegal tactics while marketing their products and services by sending unsolicited SPAM texts to consumers. Obviously, this can cause great distress to consumers as it is clearly a breach of their privacy....

The newest marketing tool for personal-injury lawyers could be the cellphone. Lawyers who typically send letters pitching their services to accident victims can now advertise those services via text messages. Phone calls still are a no-no, as are personal visits. The new wrinkle has been scrutinized and approved by the Ohio Supreme Court. Its Board of Commissioners on Grievances and Discipline issued an advisory opinion in May that said lawyers are permitted to use text messages to solicit business, assuming they comply...

According to data provided to MarketingCharts by Responsys, pricing-based offers are the most likely to sway the sms marketing opt-in crowd, with 66% saying they would likely trigger an action. That indicates – once again – that deals have a powerful influence on consumer behavior. After pricing-based offers, Responsys finds that consumers believe time-sensitive offers and location-based offers to be the next-most influential, with 52% and 50% of respondents, respectively, saying they’d be likely to act on them. Slightly fewer than...

TXTImpact announced expanded SMS marketing services to Canada. Canadian businesses can now use the Canadian short code 737373 to interact with their customers via sms messaging. TXTImpact offer various out of box of SMS marketing campaigns for Canadian market: Text to Join: Mobile club, Collect email & mobile Numbers. SMS Marketing SMS Auto responder: Give more information, APP download links Mass Text messaging : Broadcast text message to subscribers using web based tool. Text to Win: Motivate mobile opt-in with giveaway...

By Nathan Golia Insurers Return to Text Messages for Customer Interaction. They’re not as flashy as apps, but text messages gets the job done quickly and easily for insurance companies. Smartphone apps are hot in insurance and elsewhere. But simple text messaging is still one of the most popular uses of mobile phones. Young adults are sending an average of 109.5 text messages per day, Time reported in 2011. Some insurance companies are trying to insert themselves into that flow and...

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