|Text Message Marketing for Golf Courses
Golf courses must draw players to their golf course by marketing their property in new and creative ways.
Fill more tee times, get more golfers to the driving range, and sell more in the pro shop by using text message marketing campaign.
How? by building a database of mobile numbers of Golfers
1. Setup a Mobile Keyword & Text to Join campaign
- In all your advertising, media, in email campaigns, etc.
- Table-top, signs in your clubhouse and pro shop invite players to join mobile club
- Promote keyword on your scorecards and golf carts
- Promote mobile keyword on Facebook and Twitter
3. Use Web site widget on website and Facebook mobile sign-up tab to allow players sign-up for mobile club and capture mobile numbers for promotions.
4. Send Mass Text messages to your opt-in players's mobile phone to offer last minute discounted tee time on slow days, bring more players to driving range or send a proshop mobile coupon.
By putting mobile marketing in effective manner, Golf Courses not only measure real-time performance, but also built customer list for future promotion targets.