One of the new terms you’ll hear more and more whenever you'll talk a mobile marketing professional about sms marketing or mobile marketing for your business. A mobile keyword is a unique word that can contain letters or numbers and is selected by a business.

But why do you need a unique single word? SMS marketing is conducted using a short code (5-6 digit mobile number), short code is a 5-6 digit mobile number which is used to send and receive sms text messages from a software application. A company can either lease their own dedicated short code (bit expensive) or they can use a shared short code provided by SMS Marketing companies. Regardless of dedicated or shared short code, the mobile keyword is required for each campaign company like to execute. For example you own a restaurant and you like to run two types of mobile campaigns; one is your mobile VIP club in which you want customers to opt-in and receive promotions on weekly basis. Second campaign you like run is a mobile feedback, so customer can submit their feedback about quality of food, or customer service.

In order to keep these campaigns unique and run independently, you need to pick a word (mobile keyword), so customer can text "VIP" to short code (27126) to opt-in to your list and for survey you have choose "Feedback", so customers will text 'feedback" to 27126 and they'll be asked series of questions.

Mobile marketing is a new marketing tool that can work extremely well for a lot of businesses. Since text messages get read 95% of the time, a well designed keyword marketing plan can typically result in a 25% response by the consumers. This kind of response is much higher than that of other traditional marketing methods like direct mail or email.