Why Mobile Club is important?

Businesses such as retail, clubs, salon, spa, golf ranges, bowling alley, etc should have Mobile Club like some store have friends and family. You want your customers to feel special once they provide you their mobile number, treat them differently. Since these customers will react to your promotions a lot quickly and there are more chances of coming to store or ordering product. Why? Just for simple reason.. because over 95% of text messages are read!!

You can't throw away email or print advertising and marketing, but mobile channel is something you need to tap as well. Why because it's sexy.. new cool touch phones.. advance features.. everyone likes to play with it and that's what business should understand, where people like to spend their time. You be there where your customer is...make sense

Why Text Message Marketing with Advertising?

Improves response to current advertising/direct response marketing efforts. The Direct Marketing Association reports that response to text message marketing ranges between 12 and 27%. Our SMS Marketing system captures mobile number and stores in a database for future marketing. Provides the ability to remarket to an already OPTED-IN and interested customer with the potential for multiple messaging/marketing opportunities. The SMS Marketing system has numerous mechanisms to tracking responses per campaign to measure effectiveness and ROI. Almost 40% of U.S. adults already prefer text message advertising to television or radio. Over 94% of text messages are read. Text message marketing has a 43% message recall rate.

Make your advertsing "interactive"! Get your prospects to send you a text message, and measure the effectiveness of your ads. You can measure effectiveness of ad by measure number of opt-ins from different sources. If you putting ad in papers, radio or TV, may be billboards, plan to include Text message opt-in keyword in all your advertising material.

Image This..

A person is sitting in Restaurants having breakfast, reading the newspaper. There's an ad for your Mortgage Company that says "Text SAM to 27126 for today's interest rates and more information." That person instantly gets back the latest rate, and you can follow-up with them in the future to help them with their loan. You can also judge the readership of your ad.

You can add your keyword to the radio & T.V. ads introduces the ability to have 2-way communication with the people you are trying to reach. Provide additional information about your business.

"Mobile SMS marketing provides a unique opportunity to interact with customers, get product feedback, and create a direct response to a marketing message. "

SMS Marketing Ideas.. Keep Mobile deals exclusive!!

Your loyal customers have handed over their personal mobile number, this is a great deal. Remember, the mobile phone is very personal gadget any text message comes to it gets attention very quickly at any time of the day or night. We had customers received text messages late night at 2AM and they read it.

To continue enjoy loyalty of your customers and keep their mobile number in tact in your opt-in list, Reward them with exclusive deals, don't send same duplicated deals from web or print flyers.

Targeting your key customers, you’ll drive more profitable traffic to your store. Invite your mobile exclusive customers to the private sales event.

To lure customers and boost sales, stores are deploying cool smartphone apps. Will consumers buy into the latest shopping fad?

By Caitlin Keating, reporter

FORTUNE -- Scott Thompson, president and CEO of eBay's PayPal unit (EBAY), says that he is one of those people who drives to Starbucks, sees the long line, and keeps on driving. "I'm on the go. I wish I could have stopped, but I don't have time," Thompson quips over a glass of wine. "No one does."

Not surprisingly, Thompson and his competitors in the fast-growing mobile payments business have a solution for impatient consumers and harried retailers alike: software that lets consumers pre-order and pre-pay for their coffee (or sweaters, or TVs) with a few taps on their mobile phones.

"We all just don't have time to shop," says Thompson, who hosted a recent soiree in New York to unveil PayPal Wallet, smartphone software coming next year that promises to replace both the consumer's wallet (all your credit card information is stored in it) and the retailer's cash register.

But retailers aren't waiting for PayPal Wallet. Many are already going mobile, either offering mobile apps to supplement e-commerce sites, or finding new ways to let potential shoppers get information in stores using their mobile phones.

Sears, for example, has tricked out O'Hare Airport and other high-traffic areas with so-called shopping walls that feature its top-selling products. See something you like? Whip out a camera-enabled phone, scan the Quick Response (QR) code, and you'll be sent to an e-commerce site that lets you purchase the item. By the time you board your plane, the item is already in the process of being shipped.

Tom Aiello, a division vice president at Sears's parent company, Sears Holdings (SHLD), said in regards to this holiday season, "Customers are going to spend more, but shop less. We have seen people use mobile phones when electricity was out to order generators in an ice storm, or an air conditioner during a heat wave in New York City. We've also seen surprising items like lawn tractors purchased on mobile phones and tablets."

The National Retail Federation estimates more than a third of retailers say they have significantly invested in QR codes in offline advertising, such as magazines and billboards. About half of online retailers say they have significantly invested in mobile-optimized websites, and 20% have invested in tablet device apps.

Greg Ahearn, chief marketing officer of Toys "R" Us, has started accepting mobile payments in some of its stores via Google Wallet (GOOG), the search giant's mobile commerce platform. Consumers who have phones enabled with special wireless technology can "bump" their gadgets against compatible cash registers at some 200 of the toy retailer's 870 worldwide locations and complete the sale that way. "It's all about convenience," Ahearn says. "The easier you make it for someone to find the exact toy you're looking for and get it to them the way they want it is the way retail is headed."

But sometimes people can't find that exact toy, or book, or necklace. That's where gift cards come in, and no surprise, gift certificates have gone mobile, too. David Stone, co-founder and CEO of digital gift card purveyor CashStar estimates that Americans purchase some $100 billion in these cash substitutes every year. Cohen's company is trying to shift the business from plastic cards to digital chits. "This is the post-plastic card era, because we are living on our iPhones, iPads, and computers."

Stone's dream scenario: "You're walking up to your friend's kid's birthday party, and you see people bringing gifts, and you think: 'Oh my god, I forgot to get a gift.' So you take out your smartphone and instantly buy the gift, walk into the house, and you say, 'Susan or Debby, I just sent you a gift! Check your phone, and there it is.'"

Convenient, yes, but we're not sure if Miss Manners would approve.

A shorter version of this article appeared in the December 12, 2011 issue of Fortune.

The SMS Marketing text messaging service for advertisers provides marketers with a fantastic way to keep in close contact with their customers via print ads, TV, radio, and more. It’s tough to make it in business no matter what type of business you’re operating. The statistics are rather frightening. Over 85% of all businesses fail. And this isn’t because people set out to sell bad products that nobody wants. It’s more to do with the fact that there is so much competition. Only the best known, heavily advertised companies are capable of building a brand, and only a successful brand reaches long-term, sustained success. For anyone needing to advertise their business, TXTImpact has released their SMS Marketing text messaging service for advertisers out there. Whether your company is big or small, local or global, this sms marketing approach is a surefire winner when used correctly.

Say that you print weekly ads in a popular newspaper. You cannot achieve very much with the space allotted. You’re usually only putting forth a catchy tag line and some details to entice people, and then you attach your business’s number and/or location. That’s the traditional advertisement. With a text messaging service, though, you can list your text number with an ad that says something to the extent of “Find out today’s biggest deals.” And when someone texts you, you can respond with the in-depth information needed to lure customers to your business.

Having a text messaging service like this is just easier and more convenient for everyone involved. Customers don’t have to visit your location or wait to speak to a person on the phone. As soon as they text your number, they will receive all the information they need. And what’s better – now they’re part of your network and will receive every ad you decide to send.

It doesn’t only work for print ads, either. You can do the same on local TV by airing your number across the screen, or for a local radio spot. Any way you decide to go here, people deciding to opt-in to your text network allows them to receive ads from you at any place and at any time.

You can send people a wide assortment of custom-tailored information, including but not limited to:

·         Offer discounts

·         Prize entries and drawings

·         Customer support

·         One-on-one conversations and feedback

·         Affiliate systems

·         And so much more

Having a service like TXTImpact’s text messaging network allows you to advertise in ways you never thought possible, and on a budget that’s absolutely unbeatable.

TXTImpact offers a simplistic web-based text messaging application that allows real estate agents and customers to interact in a more intimate fashion than what the market previously allowed. Although the housing bubble burst in 2008 and most so-called experts wouldn’t be caught dead attempting to sell real estate, most successful agents are savvy enough to realize that there’s money to be made in any market. You only have to offer potential homebuyers what they’re looking for. Thanks to TXTImpact and their new SMS Marketing service for real estate, people shopping for homes now have instant, enticing information available.

Real estate can be a very tricky business. There are only so many ways to communicate with a buyer. A picture of a house is posted in a circular somewhere, and if a homebuyer is interested in shopping homes, they call you, ask for details, and you might get lucky enough to take them out looking at homes in person. And in the rare instance, you finally land a legitimate buyer.

With this new text messaging service, however, you have a new, fresh approach to giving homebuyers details about the property.Real estate agent put texting enabled yard sign or Rider in front of the house. That's it! As prospective buyer's text in for information, there phone # is sent right to your mobile phone or email. When the property is sold, simply reuse the codes.

You can send out new photos and other interactive materials, details about the area, up-to-the-minute pricing changes, and so much more. Whenever a buyer wants to know about a particular property, as long as they’re a member of your network, you can send them a wide range of materials.

This intimate one-on-one setting makes the homebuyer feel like an important part of the real estate process. Instead of homes just sitting there collecting dust, your listing can go viral and reach many people through SMS marketing approach.

For the savvy real estate business out there looking to offer their customers much more than the ordinary, TXTImpact’s real estate SMS Marketing package is a great step in the right direction.

 Businesses need efficient communication in order to provide good customer service and to increase sales. While phone calls, mails, and emailing have been utilized by many businesses today for communication to its customers. Today, we'll talk about a new communication channel “text messaging” a.ka. "SMS".

We have seen tremendous growth in Text messaging among age group of 13-18 years and has typically been utilized peer to peer, however now businesses are starting to adopt it as a way to communicate time sensitive and relevant information to the customers, employees, and/or field sales.

Text messages reach people wherever they are, at any time of day or night. Due to its very nature, text messaging is viewed with a sense of urgency to which email can’t compare. People carry Mobile phones almost 24 hours a day and thus the ability to deliver the message directly to the receiver is done with great confidence that the message will be received instantaneously.

Consider these statistics:

• 18-29 year old consumers use text messaging more often than voice to communicate.
• On average 94% of text messages are read.
• 80% of consumers keep their mobile with them all day.
• When given a choice 39% of US consumers — 76 million people — prefer text messages to radio or TV advertising.

Consumers are numb to the huge amount of advertising that is presented in front of them each day.  So much advertising has conditioned consumers to ignore almost every advertisement.  The organizations that suffer the most is the small, and medium size because they do not have millions of dollars to spend on marketing like the large corporate sector.  Until now this has been an almost impossible challenge to overcome.

Here are some examples of how different kinds of businesses use texting strategically:

Advertising. Advertising agencies, businesses, and marketers use Texting to build opt-in databases to send promotions and announcements to subscriber’s cell phones.

Education. Schools use Texting to send alerts to parents about important reminders, truancy, or emergencies. Communicate with your entire student body in a matter of minutes.  Or do surveys in the classroom to make it more interactive.

Real Estate. Texting gives house hunters instant access to property listings, and easily communicates with them to setup an appointment or request more information.  Related, you can send text messages to tenants the 1st of every month to remind them of rent being due.

Retail. Online retailers and mail order houses use Texting to notify customers about their order status and when their merchandise is shipped.

Services. Doctors, dentists, salons, and other service companies use Texting to send appointment reminders and confirmations.

Ubiquitous beverage giant Coca Cola is belatedly dipping its toes into the QR code water with the launch of a polystyrene mug campaign branded with the firm’s iconic polar bear mascot.

The fizzy juice group is partnering with the World Wildlife Fund in the US for the venture in an effort to help preserve the animal’s endangered arctic habitat.

It will see the familiar static patterns adorn the bottom of drinks cups distributed from 7-Eleven stores which takes smartphone users direct to a downloadable snowball game created by the drinks firm.

This Facebvook enabled app offers 80 high scoring players an iPad as prize with two lucky drinkes earning themselves a trip to the polar region to see the bears at first hand.

It is the first time that Coca Cola has run a QR campaign on its home turf in America.